Johnny Max Collins is the CEO and Owner of New Design Concepts (NDC), where he has been leading the company for the past five years. With 25 years of experience as a director at a Fortune 500 CPG company, Johnny specializes in supply chain optimization and organizational design. Holding a BS in Finance from Alabama and an MBA from Maryland, Johnny focuses on growing NDC’s capabilities by providing clients with high-quality, contract-grade furniture that meets their expectations in terms of appearance, budget, and timeline. He finds joy in collaborating with his team, striving for continuous improvement, and witnessing the personal and professional growth of each team member.

Johnny’s inspiration for joining the industry stems from his desire to create a company with a strong internal and external culture. He finds fulfillment in seeing his team members develop and in playing a role in improving processes and people. Outside of work, Johnny enjoys working in the yard, grilling for his family, and relaxing with a good book by the fire. Known for his dedication to raising twins, now 26 years old, with his wonderful wife, Johnny lives by quotes such as Aristotle’s “Excellence is never an accident” and Machiavelli’s thoughts on the challenges of innovation. He is actively involved in his community, leading a small group at his church and contributing to causes that help people improve in various aspects of their lives.